Key People

Under the auspices of the Australian School of Applied Management, the WLA initiative is supported by a network of high calibre consultants, leadership experts and administrative personnel. This network is overseen by a highly specialised team of individuals committed to increasing gender equity across formal leadership positions throughout the Australian workforce.

Please contact us if you would like information on positions available with Women & Leadership Australia.

Damien Farrell

Group Managing Director

Over the past 10 years Damien has been Chief Executive Officer of ASAM. Previously, Damien held various executive positions across organisations including Fairfax Media, BD Media and Ocean Internet. Damien is passionate about leadership, both as a leader himself and as a champion for the development of other leaders. His focus on empowering all team members to thrive within a values-based environment carries through to ASAM’s best-of-breed leadership development programs. Damien is also passionate about overcoming gender inequality in Australian workplaces. In 2003, Damien founded Women & Leadership Australia. Damien also sits on the boards of The 100% Project and Parkinson’s Victoria.

Kelly Rothwell

Head of School

Kelly Rothwell is a registered Psychologist who works with leaders and leadership groups to facilitate and coach with her knowledge and extensive experience in culture change, leadership development, human behaviour and scientific research adaptation as our Head of School of Women & Leadership Australia (WLA).

Kelly has worked globally leading teams of consultants for over 15 years, primarily managing the development of businesses and their products and services based on neuroscience and psychology, with industries from mining and environmental services industries through to banking and finance and the health and education sectors. Most recently Kelly held a talent management specialist role with a ASX top 100 listed company that employs over 4,500 people across Australia. Kelly has seen first-hand the positive and sustainable impact her work has made to leaders, teams and organisations, and therefore remains active in integrating her experiences with psychology and neuroscience into leadership development and cultural change.


Some of our Clients